We were asked to create a strong brand for a new innovative childrens’ company, to launch their company and exciting new products to market. Streamlining the corporate identity by issuing brand guidelines ensured consistency throughout all corporate communications. This was vital for a new company to be trusted and accepted into the competitive childrens’ market.
As part of the overall oogaa branding project, we were asked to develop and design the packaging for their new range of innovative silicone baby feeding products. It was important to promote the fun and safety aspects of oogaa – incorporating the animal characters which are the ‘oogaas’. We had to produce packaging for new products, made from new materials which could be seen and felt – and could be safely shipped internationally – and all within a tight budget.
The oogaa website is an extension of their brand – and as a new company launching new products into a competitive market, had to ensure that the look, content and functionality of the website was correct.
It was designed to be search engine friendly and incorporated online sales, a blog, links to social media and an email newsletter.
Oogaa regularly update their website with news and products, while we pro-actively update the site with relevant quirky graphics and images.